Publishers and Distributors
IPC Media
IPC Media is one of the three largest publishing houses in the UK, being a divison of TimeWarner (which is the corporation owning Warner Bros, for example). IPC covers a range of platforms in the Media, such as online, through print or phones. IPC can be found through over 60 brands, which reach 26 million adults nationwide. IPC's products could be said to engage women generally more than men - with two thirds of adult woman targeted.
The famous brands through IPC range from Sport and Leisure and TV Entertainment to Women's Fashion and Home Interest. IPC is divided into three main publishing areas - IPC Connect, IPC Inspire and IPC Southbank. The first two comprise Women and Men's entertainment respectively (Now, Chat and TvTimes/RugbyWorld, Nuts, NME), whilst the latter is more elegant in style and includes fashion-related products which target a sophisticated female audience. It is clear from these divisions that IPC appeals to a wide range of consumers. Additionally, IPC Advertising is also a division which can promote clients's products who purchase advertising across any of IPC's brands.
In summary, IPC is a broad publisher, which has grown in size since being a publisher for 50 years. Therefore, IPC's success is due to covering both sexes and a range of well-known brands that are recognised across the country.
Future PLC
Future PLC is a publisher which strives to 'be the number one provider of trusted editorial services for enthusiasts in every one of our specialist sectors, and to be the number one partner of the companies who want to do business with these enthusiasts'
Since 1985, Future PLC has grown to cover numerous formats aimed at niche markets of certain interests, for example photography and film or video games. Future PLC has operations in the US, UK and Australiawhich proves its international appeal - using magazines, websites and events to attract audiences to over 200 special interest publications.
Future PLC defines its' products into several sectors - Technology, Entertainment & Video Games, Sport & Auto, Music, and Creative. Main brands that appeal to a generally male target audience include: T3, TotalFilm, Classic Rock, GamesRadar and Official Xbox Magazine. Due to this, FuturePLC is the largest UK magazine exporter and magazine licensor. Although specialising in a more intelligent, specialist range of publications, magazines have exported to 89 other countries as well. Obviously, through the modern target audience, the web has played a large part in building the popularity of the corporation, with over 1.3 million Facebook fans, and FuturePLC now braodening into apps and websites.
Although it covers less wide-ranging products, and focusing on a smaller target audience, through providing a connected, unifying style to all of its publications a large following of people interested in these magazines are more likely to purchase them.
Bauer
Bauer Publishing is the final media company which reaches a wide range of people through publishing 282 magazines. There are numerous genres of brands that Bauer encompasses, having grown in size since 'Bella' magazine in 1987 to now include Women's Weeklies, TV Listings, Puzzles, Lifestyle, Music & Film, and Special Interest publications.
Having been founded in 1875 in Germany, and now comprising products which are sold in 15 countries, Bauer is clearly an example of a publishing house whose appeal mirrors its size. Bauer is successful at drawing in a wide target audience due to exporting to many countries, and constantly acquiring new products (such as Emap's Radio and Consumer Magazine divisions). Bauer has a considerable market share in nationwide magazine sales, as the popularity of the main brands has remained constant.
The range of products through Bauer includes 'Take a Break', 'That's Life!' and 'Spirit and Destiny', as well as puzzle magazines like 'Codebreakers' and 'Take a Puzzle' - so therefore a alrgely female target audience. By specialising in the one sex, Bauer has therefore increased its' popularity rather than generalising the audience to more people (as women are more likely to have time to spend money on magazines), and become one of the largest distributors also.
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