Rock Music Primary Research - Questionnaire and Results

Rock Music Magazine Questionnaire

1.     Do you listen to rock music?                     Y/N

2.     Do you buy rock music magazines? If so, how much are you willing to spend?

Y/n       £________________

3.     If so, how often do you buy rock music magazines?

Monthly          Weekly                       Daily

4.     What artists in this genre do you listen to? (please list)

________________________________________________________________________

5.     Do you often see these artists in rock music magazines? If so, which ones?

 ________________________________________________________________________

6.     Which of these artists would you like to see in a rock music magazine? Why?

_________________________________________________________________________

       7.     Which of the following do you expect to see in a rock music magazine? (circle)

• Competitions
• Interviews
• News
• Reviews
• Quizzes
• New Artists Articles

       8.     What sort of article on your favourite artist would you like to see?

 ______________________________________________________________

9.     Are there any other suggestions you would like to make about contents/ imagery of a rock music magazine?

 __________________________________________________________________________

Data from results:



From this Primary research it is evident that the majority of fans of Rock music will be willing to spend a good amount on these magazines, as it is expected they will be published monthly. Therefore the quality and house style of my articles must be of a high standard to meet the audience's expectations.

Other feedback from my questionnaire revealed that it will be more effective to feature a lot of images which take preference over the text, as this is what the target audience will prefer. Also, they feel that my articles should feature life backgrounds and musical inspiration for the artists that will appear, as this will keep them interested.