2. The main image on the page is placed to the left, and takes most focus of the contents as it is the biggest headline that the magazine will be covering. The artist featured will therefore be of most interest to the target audience compared to other featured artists. These images are smaller in size and wrapped around the main image, to direct the reader's attention to the main image but provide more visual attraction than textual information; this half of the contents page forms the layout for the rest of the magazine through the placement of images, and by consisting solely of images, the lack of importance for text is clear.
3. Text ( i.e list of main articles, welcome paragraph) is placed at the top and right-hand-side of the page, as far from the main image as possible. This is to allow the reader to concentrate on the images first and foremost, as they will look to the left and centre of the page immediately. It also provides a kind of column structure for the rest of the magazine, by segregating images to one side and text to another. This makes the page easy to read and search through. The 'Contents' title is an exception, placed in the top right corner to stand out in terms of layout. The size is also larger than the rest of the text, due to it's priority for the reader.
4. The text is small in size so as not to attract attention from the image, and is mainly in black to link back to the house style. This also makes it easy to read against the white background of the page, once the target audience has noticed it. The font size for the articles and features are slightly larger, and in sans serif font to relate to the style of the rest of the magazine. Page numbers of the main images, and key headlines summarising the features (This Week, News, Reviews, e.g) are two-tone - in yellow and black - and slightly larger in size, helping them to stand out to the reader and be easily noticed, but not detracting attention from the images. The colours remain the same for the rest of the magazine, providing correlation for the image of 'Kerrang!'.
Analysis of 'Q' Magazine Double-Page Spread...
2. The title of the article is white on red, which ties in with the house style and assists the text in standing out over the image behind it. It is large in size but in comparison to the image takes up little of the page, placed in the centre above the text. This allows the image to take main focus still. The choice os font is serif, which suggests a more sophisticated, informative story than a brainless, action-driven one. Beneath the title is a cover-line-like snippet of information prpvidiing background to the artist interviewed in the article. due to being long in length the size of this information is very small, and though white, the font is a different style of serif (courier), which differentiates from the title and suggests to the target audience that it is important information.
3. The main images take up the top two-thirds of both pages, as they will attract the reader's attention firmly. The artist featured is presented in different scenarios, which reflects his versatility and musical approach (in the studio, playing a guitar) which will interst the target audience, and suggests far more about what the artist has to say than any written communication can. The text is all placed in the bottom third of the page to clearly separate the parts of the spread, and not detract from the focus of the images. This is obvious from the dark colours of the main image contrasting with the white background on which the text is written.
4. The first page of the spread features four columns of text. The size of font is very small, and due to the serif font the impression of a newspaper tabloid is created. The text is broken up by a quotation in larger red, so the target audience is not put off by endless text. The font style is professional in appearance - assisted by a large red letter beginning the article, like a newspaper- which suggests to the reader that the article is an interesting, worthwhile story for them. The second page of the spread features three columns, which contradicts the format of the rest of the magazine and goes against a house style - but the reason being that the first page needed more confined text and smaller font size to put more emphasis on the image. The image on the second page is of the same size but will not be noticed by the target audience before the first one, and therefore less attention is needed to be put on it. In this way the text is spread out more, to give more space to the page (the eye of the reader does not need to be attracted to the image as badly).
Over the second image is also a red and white box which provides an additional quotation. This is small in size and towards the top of the page, so it doesn't distract the reader form the image, though the colour is effective at being visible and easy to read (much like the title). The use of colours links to the house style, being the same two-tone colour as that of the title and quotation on the first page to suggest a more important snippet of information to the target audience. The sans serif font however presents a slight alteration in style, subtly making the box stand out in comparison to the title, yet still make a connection for the target audience who would be confused by a complete contrats in styles.
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